By The Horns are giving their branding a refresh to better and more accurately demonstrate the brewery’s ethos, values and to define their placement in a busy craft beer market
Founded in 2011 by Alex Bull and Chris Mills, By The Horns Brewing Co has been brewing craft beer inspired by their love for both American craft beer and British real ales. Today, the award-winning brewery brews up to 20,000 pints of beer every week and operates a busy taproom onsite.
Their range has evolved over the past nine years, reflecting the changing palate of today’s beer drinker. Their new tagline, ‘All beer no bull’, reflects their commitment to brewing the highest-quality beer possible without any pretences.
The new branding intends to cohesively bring together the By The Horns four core beers with consistent and eye-catching designs. To ensure that every beer is accessible to a broad range of drinkers, all labels contain a description of the beer and tasting notes. The concept is designed to take the mystery out of craft beer and appeal to a wider audience with a delicious and approachable range.