2025 has been the most successful year on record for the no and low beer market, new research from the British Beer and Pub Association has revealed. 

Whilst nearly 170 million no and low ABV beers were drunk last year, the trade association predicts that Brits will consume 200 million by the end of the year – with 22 million pints expected to be poured in December alone.
This is an increase of nearly 20% on 2024 and reflects the sub-sector’s impressive growth, which now accounts for 2.7% of the UK’s total beer market.
The new figures further support recent statistics reported by Drinkaware that almost one in two drinkers consumed no and low alcohol in the last 12 months (up from 22% in 2021). 

Despite this strong growth, the BBPA warns progress is being held back by the UK’s restrictive definition of “alcohol free”.
Currently, a beer must be below 0.05% ABV to be classified as alcohol free, a stricter definition than many other countries where the limit is 0.5%.

• No and low beer now accounts for almost 3% of the UK’s total beer market, British Beer and Pub Association reveals
• The 2025 Drinkaware monitor shows 45% of people have now consumed no and low alcohol drinks in the last 12 months, up from 22% in 2021
• 200 million pints of no and low ABV beers are expected to be drunk by the end of 2025, with 22 million pints expected to be poured over the festive period alone
• The BBPA calls on the government to support innovation within the sector through changing the definition of alcohol free from 0.05% to 0.5% ABV